Straight answers on how TrustBiz verifies Indian businesses, how to check a seller or UPI ID before you pay, and what the seal does — and does not — mean.
TrustBiz is an Indian business verification registry. It checks a business's GST or Udyam registration, PAN and payment account against official government and banking records, then issues a live Verified seal that anyone can check for free at trustbiz.org. The seal is re-checked automatically and suspends itself if the records stop checking out.
Yes. TrustBiz only issues a seal after automated checks against official sources (the GST registry, PAN, the MCA company registry and bank-grade account verification), and it publishes exactly what each seal verifies on its criteria page at trustbiz.org/criteria. Every seal links to a live verify page on trustbiz.org, so a status can never be faked with a screenshot.
A green TrustBiz Verified seal means the business's registration, owner identity (PAN) and payment account were all confirmed against official records and are still passing re-checks. It makes the business traceable and accountable. It is not an endorsement of product quality and not a guarantee of any individual transaction.
Search the seller on trustbiz.org/verify by business name, GSTIN, UPI ID, Instagram handle, phone number or TrustBiz certificate ID (TB-XXXXXX). A verified seller shows a green Verified page with the list of checks that passed. You can also send the UPI ID or handle on WhatsApp via trustbiz.org/check/whatsapp. Checking is free and needs no account.
Enter the UPI ID on trustbiz.org/verify or send it on TrustBiz's WhatsApp check. If the UPI ID belongs to a TrustBiz-verified business you see its verified page; if it matches no verified business you get a clear warning not to assume the payee is safe. TrustBiz never shows the account details themselves — only whether they were verified in the business's name.
Ask for the shop's TrustBiz seal and open it on trustbiz.org rather than trusting a screenshot, then check that the handle, website and UPI ID you are paying match the ones on its verify page. TrustBiz's Handle Guard flags lookalike handles, so a search for a clone shows a 'did you mean' pointer to the real verified shop.
A picture of the seal can be copied, but the status cannot. A real seal always links to a live page on trustbiz.org showing its current status, verification streak and check history — so the only check that counts is opening that page. An unknown certificate ID or a screenshot proves nothing.
'Not verified' means the business holds no active TrustBiz certificate — it was never verified, or its seal expired, was suspended or revoked. It is not, by itself, proof of fraud; it means TrustBiz cannot vouch for that business, so take extra care before paying.
Use 'Report a problem' on the business's TrustBiz verify page. Complaints are investigated and can suspend the seal. Because every verified business is tied to official registrations, it is traceable — but for money lost to fraud, also report to your bank and the national cyber-crime helpline 1930 or cybercrime.gov.in.
Sign up at trustbiz.org/onboarding, enter your GSTIN or Udyam number and PAN, and verify your mobile and payment account. The checks run automatically against official records, and most businesses go from sign-up to a live seal in under five minutes.
TrustBiz verification costs ₹199 a year, for new and renewing businesses alike. Checking a business is always free for buyers.
You need an active GSTIN or Udyam (MSME) registration, a PAN for the business or its proprietor, a mobile number for OTP, and a bank account or UPI ID in the business's or proprietor's name. Companies and LLPs are additionally matched against the MCA registry. There are no documents to upload — the checks run against the official records directly.
Yes. A business without GST can be verified with an active Udyam (MSME) registration instead, together with a name-matched PAN and a payment account in the business's or proprietor's name.
TrustBiz re-checks registrations every 30 days and bank accounts every 90 days. If a GSTIN is cancelled or a company is struck off, the seal suspends automatically and the verify page turns red, usually within 30 days of the change.
Anywhere a buyer hesitates: your website (script, iframe or image embed), Instagram bio, WhatsApp catalogue, invoices and packaging via QR code. Every placement links back to your live verify page, and the seal is not tied to any single marketplace.
Yes. AI assistants, shopping agents and procurement bots can validate any Indian business against the live registry through an open MCP server at trustbiz.org/api/mcp (tool verify_business) or a REST endpoint at trustbiz.org/api/v1/verify?q=. No API key is needed; responses are read-only public facts with a citable verify URL.
Yes. GET https://trustbiz.org/api/v1/verify?q=<name | GSTIN | certificate ID | UPI ID | handle | phone> returns a JSON verdict (verified, not_verified or upi_warning) with the checks that passed and a verify_url to cite. An OpenAPI 3.1 spec is at /api/v1/openapi.json. It is free, keyless and limited to 30 requests per minute per IP.
Still unsure? Read the full certification criteria, check a business now, or see the docs for AI agents.